Appraisal Ai – Privacy Policy

1. About Appraisal Ai

1.1 Appraisal Ai is a national Australian business based in Western Australia that provides automated property appraisal tools and agent referral services.
1.2 This Privacy Policy explains how we collect, use, disclose and protect personal information when you use our websites, chatbots and related services.
1.3 We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. Anonymous and pseudonymous use

2.1 In many cases, we need at least basic contact and property information to provide an appraisal or make introductions, so using our core services anonymously or under a pseudonym is generally not practicable.
2.2 You may browse our public website without identifying yourself, but if you choose not to provide contact and property details, we may be unable to provide you with an appraisal or related services.

3. The information we collect

3.1 Information you provide directly

Contact details: name, email address, mobile number, suburb, state.

Property details: address, property type, features, renovation/condition scores, photos or descriptions you choose to share.

Appraisal details: your expectations, comments, feedback and other inputs during chats or forms.

Role and intentions: whether you identify as a seller, buyer, agent, advisor, or other; your potential selling timeframe.

Promo and referral data: promo codes you use, who referred you, and any information you provide in connection with promotions.

3.2 Information we collect automatically

Technical and usage data: IP address, browser type, device identifiers, pages viewed, session duration and interactions with our bots or forms.

Log data: time and date of interactions, errors and system activity for security and diagnostics.

3.3 Information from third parties

Property data providers: recent sales, property characteristics, market data and automated valuation results.

Referral partners: when you use a promo code or come via a partner link, we may receive basic referral information.

Agents and service providers: feedback on referred leads and transaction status (for example, whether a referred property was listed or sold).

3.4 Profile enrichment
3.4.1 We may combine information you provide with information obtained from third‑party data sources (such as property data providers and agents) to create a more complete profile of a property or interaction.
3.4.2 We use this enriched information to refine estimates, understand usage and improve our services, in line with this Privacy Policy.

4. How we use your information

4.1 To provide and operate our services

Generate automated property appraisals based on your inputs and external data.

Present estimate ranges, confidence indicators and related information.

Facilitate introductions to real estate agents or other service providers when you request or consent or otherwise interact with a “meet”, “connect” or similar call-to-action indicating your instruction to be introduced.

4.2 To communicate with you

Send your appraisal and related follow‑up information.

Respond to enquiries and support requests.

Provide service updates, feature changes and important notices.

4.3 To run referrals, promo codes and commissions

Track when a user is referred via a promo code or partner link.

Share relevant data with referral partners in accordance with this policy and any notices at the point of collection.

Identify when a referred user engages or completes a sale with an agent, so we can manage fees or commissions.

4.4 To improve and protect our services
4.4.1 We may use information for quality assurance, analytics and model improvement, including:

Logged chat content and form submissions.

Derived values such as property scores, estimate ranges, confidence levels and referral outcomes.

De‑identified or aggregated data created from the above.
4.4.2 Where reasonable, we de‑identify or aggregate information before using it for long‑term analytics or model training, so it cannot reasonably be linked back to an individual.

4.5 To comply with law and enforce our rights

Comply with legal obligations, court orders and regulatory requirements.

Enforce our terms, protect our legal interests and manage disputes.

5. Automated estimates and AI

5.1 Some appraisals and interactions are generated or assisted by automated systems and artificial intelligence.
5.2 Estimates are based on third‑party data and information you provide and are intended as guides only, not formal valuations, financial advice or guarantees.
5.3 You should not rely solely on our estimates to make financial, legal or tax decisions and should seek independent professional advice.

6. When we share your information

6.1 With real estate agents (with your consent)
When you explicitly request or instruct an introduction to an agent (including by clicking or tapping a “meet an agent”, “connect”, “get introduced” or similar call-to-action), we may immediately share your contact details with selected agents so they can contact you. This disclosure may occur automatically and without additional confirmation at the time of your instruction.

6.2 With referral and promo partners

If you use a promo code or come via a referral link, we may share information you provide to Appraisal Ai (for example, your name, contact details, property information and appraisal outputs) with the relevant referral partner.

Partners may use this information for their own marketing and follow‑up in accordance with their own privacy policies. We encourage you to review those policies.

6.3 With service providers

We use trusted third‑party providers to help us operate our business, including hosting, CRM, email, analytics, logging and property data services.

These providers may access personal information only to perform services for us and must protect it appropriately.

6.4 For legal and safety reasons

We may disclose personal information if we reasonably believe it is necessary to comply with the law, protect our rights or safety, or assist law‑enforcement or regulators.

6.5 Business transfers

If we are involved in a merger, acquisition, restructuring or sale of assets, personal information may be transferred as part of that transaction, subject to confidentiality safeguards.

7. International transfers

7.1 Some of our service providers and data hosts may be located outside Australia.
7.2 Where personal information is transferred overseas, we take reasonable steps to ensure it is handled in a way that is consistent with the Australian Privacy Principles, for example by using contractual protections and reputable providers.

8. Security and breach handling

8.1 We use reasonable technical and organisational measures to protect personal information, including encryption in transit where appropriate, access controls and regular monitoring.
8.2 No method of transmission or storage is completely secure. While we cannot guarantee absolute security, we aim to reduce risk through our safeguards.
8.3 If we become aware of a data breach involving personal information that is likely to result in serious harm, we will assess the incident and, where required by law, notify affected individuals and the Office of the Australian Information Commissioner.

9. Retention and deletion

9.1 We retain personal information for as long as reasonably necessary to:

Provide services and manage our relationship with you.

Comply with legal, accounting and reporting obligations.

Resolve disputes and enforce our agreements.

9.2 You may ask us to delete your personal information (including appraisal data) by contacting us at [email protected]. We will comply where reasonably practicable, subject to:

Our need to retain certain records to comply with legal obligations,

Our legitimate interests in keeping limited data for fraud prevention, dispute resolution or internal record‑keeping.

9.3 We may retain de‑identified or aggregated information for analytics, research and service improvement.

10. Your rights: access, correction and complaints

10.1 Access

You may request access to the personal information we hold about you by emailing [email protected].

We will respond within a reasonable time (usually within 30 days) and may require verification of your identity before providing access.

We will not charge a fee to make a request, but may charge a reasonable fee to cover the cost of providing extensive access, where permitted by law.

10.2 Correction

If you believe information we hold about you is inaccurate, out of date, incomplete or misleading, you can ask us to correct it via [email protected].

We will respond within a reasonable time and let you know what action we take.

10.3 Complaints

If you have concerns about how we handle your personal information, please contact us at [email protected] with details of your complaint.

We will investigate and respond within a reasonable period.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner.

11. Children

11.1 Our services are designed for adults involved in property decisions and are not intended for children under 18.
11.2 If we become aware that we hold personal information about a child under 18 without appropriate consent, we will take reasonable steps to delete it.

12. Changes to this Privacy Policy

12.1 We may update this Privacy Policy from time to time to reflect changes in our practices, services or legal requirements.
12.2 The updated version will be posted on our website with a revised “last updated” date. We encourage you to review it periodically.

13. Contact us

13.1 For questions, requests or complaints about this Privacy Policy or how we handle personal information, please contact:

Email: [email protected]